Australasian activewear brand LSKD is set to open its latest New Zealand store in Hamilton, marking the brand’s fifth location across the country and its first in the Waikato region.
The opening followed the huge success of LSKD’s recent Ponsonby Central launch on the 30th of August, which saw over 850 people line up before doors opened, cementing the brand’s fast-growing popularity across New Zealand.
With thriving stores already in Auckland (Takapuna and Ponsonby), Christchurch, and Mount Maunganui, Hamilton will now joins the LSKD community hub line-up. LSKD’s CEO and Founder, Jason Daniel, said the Hamilton expansion was a natural next step.
“We’ve been blown away by the support from our Kiwi community, and Hamilton has been high on our list for a while. This new store is about creating a space for the Waikato community to connect, experience our products in person. We can’t wait to celebrate with everyone on opening day.”
Born out of Daniel’s love for BMX freestyle and motocross, where he earned the nickname “Loose Kid,” LSKD has grown from selling T-shirts trackside into a global brand.
The Hamilton store will stock LSKD’s full range of technical activewear and streetwear, designed to support training, sport, and everyday life. To mark the launch, LSKD will host an exclusive grand opening event, including:
- A tights and shorts swap through LSKD’s Project Earth initiative, giving customers the chance to trade in pre-loved activewear for fresh new LSKD gear.
- Limited-edition Hamilton-inspired merchandise, available only on opening day.
- Special giveaways, in-store surprises, and community workouts to bring the LSKD spirit to life.
- Kapa Haka performances, live music/DJ, local brand partners and family-friendly activations.
- In line with its values, LSKD is committed to hiring locally, supporting New Zealand athletes, and building meaningful community connections. Inspired by New Zealand’s rich sporting culture, the brand continues to draw on lessons of teamwork, resilience, and leadership.
Marking another milestone in LSKD’s New Zealand journey, with plans for further store rollouts across the country, the Hamilton store will open on the 1st of November 202.5
