Merchant 1948's new SS20 campaign, Make it Simple, celebrates the notion of simplicity - a nod to life in lockdown and slowed down routines.
Make it Simple seeks joy in the simple things in life - lockdown has developed a new lifestyle for many of us, enjoying the simpler things in life seems to be the norm for most.
Fresh linen, morning coffee, shared smiles, salty skin. It's the simple things.
This season, we see refined classic styles from comfy loafers, modern mules, to Chelsea boots.
Merchant 1948 has been in the footwear industry for three generations, perfecting footwear craftsmanship and creating genuine connections to inspire those around them.