New Zealand’s largest MECCA cosmetics store is now open in Auckland and blends the company’s existing Cosmetica and Maxima stores into a massive beauty haven. The store offers some of the world’s most luxurious and coveted beauty products and is home to customer favourite brands.

“Housing over 100 brands that are exclusive to New Zealand in one shopping destination is a dream come true for a beauty fanatic like myself, and I am thrilled to offer up this concept to our Auckland shoppers too,” said Jo Horgan, MECCA founder.

From cult-classics such as NARS, Hourglass, Chantecaille and Stila to favourites including Urban Decay, Too Faced, Smashbox and many more, MECCA caters to all beauty needs. Devoted to providing customers with the best, the store, with over 500 square metres of space also features skincare and perfumeria areas.

Fragrance, Skin and Colour specialists are available at the store to help customers select the right products for them and introduce them to some, potentially, new favourites. MECCA’s Beauty Lab and Play Bar spaces also offer an area for customers to experiment with a range of products and learn new techniques. Ten additional makeup stations are available for appointments as well as spaces for skincare consultations and treatments.

Scheduled complimentary workshops, hosted by MECCA experts, are held from Thursday to Sunday, teaching beauty fanatics the latest skills and techniques to help them keep up to date with the latest trending looks. One-on-one 15 minute ‘flash’ appointments are available to be booked outside of workshops to meet with an expert who will answer any customer beauty questions.