Snow apparel start-up, Nobody’s Princess, is on a mission to raise $100,000 to fund the manufacture of revolutionary women’s snow pants, via the crowdfunding website, Kickstarter. If successful, the brand will become one of Australia’s only women’s snow apparel designers. Nobody’s Princess is taking on the multi-billion dollar industry as they prepare for the release of a new functional design of women’s snow pants.
The innovative product is an industry first, concentrating on the physiological features of the female body and is the only one of its kind designed specifically to fit women’s body shapes.
“Women who participate in the sport are looking for something they can fit their butt and thighs into comfortably,” said Maria Baker, Founder at Nobody’s Princess.
“After lengthy discussions with many women involved in the sport, we realised how many were actually purchasing men’s attire due to the lack of suitable women’s gear. We’ve gone straight to
the source to identify the pain-points women experience in the snow and addressed each of them to create a pair of pants to suit any body shape and instil confidence in women so they can concentrate on enjoying their time in the snow.”
The innovative design comes as an increase of demand for appropriately fitting snow apparel for women becomes more apparent.
Greta Small, Olympic Skier, has experienced the difficulty of finding appropriately fitting women’s gear.
“I have always worn unisex/men’s ski gear,” she explained.
“I have trouble fitting into female snow or under jackets as the arms are generally cut smaller on the biceps and shoulders restricting my movement, you try and go up in sizing but it just goes wider; just because my arms are bigger doesn’t mean my waist is!”
Research by Nobody’s Princess concluded that 62 percent of women between the ages of 16-60+ could not find acceptable fitting gear and more often than not, resulted in them purchasing men's
apparel.
“The market research I conducted involved women from Australia, New Zealand, America, Europe and Canada, aged 16 – 60+,” said Baker.
“Of the 352 participants, over 65 percent of women were size AU12/US8 or larger. 62 percent had an hourglass body shape and said they struggle to find appropriate fitting women’s apparel as pants and jackets are [made] too tight in the legs and arms, so they resorted to buying men’s items that allowed them to move more freely," she continued.
The pants that have been designed by a world-class snow apparel designer, feature...
Wide range of sizes (AU8 - AU22)
Market research indicates 74% of women who ski/snowboard wear a size between AU10 - AU16, nearly 60% are size AU12 or larger and one-third of which would describe their body shape as an
hourglass.
Designed by women, for women
Multiple length options with high waisted, stretch panels in the waist to fit almost every body shape, and the ability to adjust the fit using an innovative new system to adjust the waist at 4
different points.
Functional design that understands women, everywhere
Pocket depth and placement Gusset in the crotch to prevent crotch ripping, unique thermal insulation placement, 15/15k insulation for all hemispheres.
This will be the second crowd-funding campaign for the young start-up. In November 2020, Baker raised over $12,000 via crowdfunding to build a prototype of the snow pants., and has sparked the interest of women who ski and snowboard, globally.
The idea was backed by almost 100 investors (women that ski/snowboard) who pre-purchased the pants purely based on a concept. She raised 50% of the funds in just 48 hours and had over 8,500 views. If successful, the pants are expected to be available from the end of October 2021, worldwide.
