Miu Miu has unveiled Miutine, the new feminine fragrance, capturing the ultimate essence of the Miu Miu woman, irreverent, youthful in spirit, and unconventional.
Miutine is worn entirely for oneself, away from any gaze. Captured in a toffee-toned matelassé flacon, the scent within, a classic chypre signature, is twisted with a fruity gourmet cheekiness.
Miutine. A mischievous, Miu Miu twist on the French 'mutine', a rebel's spirit, bottled. The spirit of the Miu Miu girl: irreverent. She knows the rules and enjoys twisting them. Miutine is not a statement, but a knowing glance. A sweet rebellion, light-hearted and laced with wit, a gesture made for oneself.
"The composition invites self-affirmation and confidence, creating a perfume for oneself away from any gaze. This colourful and modern composition captures the essence of the Miu Miu girl,” said Dominique Ropion, Master Perfumer.
Imagined by master perfumer Dominique Ropion, Miutine is a twist of the codes, a gourmet cheekiness rendered in fragrance. Inspired by a timeless classic of women's perfumery - the Chypre family - a sophisticated blend of bright citrus, a floral heart, and a rich, earthy base of oakmoss and patchouli characterises Miutine.
This iconic chypre structure is subverted by a daring duo of wild strawberry and brown sugar accords, possessing a chypre signature, gourmand, intimate, and enveloping.
The bottle echoes Miu Miu's most iconic codes. The recognisable black and white label becomes a desirable collar on a beautifully crafted Matelassé glass. A tribute to the iconic matelassé leather of the Miu Miu house.
Miu Miu's ambassador, Golden Globe-winning actor Emma Corrin, perfectly embodied the Miutine spirit through constant transformation, effortless wit, and boldness. They are a person perpetually recreating themselves for their own evolution, representing an irreverent, multi-awarded voice.
Directed by longtime friend of the House, Sundance Jury Prize winner, filmmaker Hailey Benton Gates, the Miutine campaign: What – or who – is Miutine? is a definition of the Miutine spirit in motion.
