Zihaad Wells has been appointed as True Religion Apparel’s new creative director. Wells had previously been at True Religion as its vice president of design between 2006 and 2017. Most recently, Wells has been the vice president of design and creative at AG Jeans.

In his new role, Wells will be responsible for marketing, product design, and driving the creative direction of the brand.

“We are extremely excited and proud to welcome Zihaad Wells back to True Religion Apparel,” said Michael Buckley, chief executive officer, True Religion. “Zihaad is one of the leading denim and sportswear creatives in the industry.”

“I am extremely excited to return to True Religion as its creative director, it feels like coming home,” said Wells. “I look forward to working with Michael and the team to get back to the DNA of what made True Religion an amazing brand, which was the perfect balance of heritage and modernity rooted in iconic Jeanswear.”