Nike has expanded on its vision to elevate and integrate the marketplace through more seamless AI-powered consumer experiences.
Moving at the speed of evolving consumer behaviour, Nike has integrated the Universal Commerce Protocol-powered multi-item checkout on Google. This capability advances how consumers shop through AI-powered technology, delivering a seamless experience from product discovery to purchase, checkout, and beyond.
Nike will integrate this new multi-item cart shopping capability at launch in early June in the U.S. Consumers will be able to explore and purchase Nike products simply and directly in the Gemini app and in AI Mode on Search.
“With this new AI-powered shopping experience, Nike is again elevating the marketplace and how consumers engage with sport, using technology to anticipate their needs and connect them to our brand in more intuitive, seamless ways,” said Shannon Glass, VP, Nike Direct.
“There’s no better time than the world’s biggest global football moment for us to show up with innovation that meets athletes when they’re inspired and when sport is at its peak.”
Google recently shared a new intelligent shopping cart feature that allows shoppers to conveniently add products and complete checkout across Google and multiple brands using stored payment and shipping information from Google Wallet.
Consumers can move effortlessly from product discovery to checkout without switching screens, researching, or comparing, and can purchase the latest Nike innovations, including football boots, kits, and fan apparel. This ensures a seamless connection to the world of sport, all while Nike maintains the consumer relationship.
Nike’s activation of this capability positions the brand at the forefront of AI-assisted commerce, further extending NIKE, Inc.’s multifaceted retail presence. This includes Nike's website, celebrating its 30th anniversary this year; Nike’s suite of apps, including the Nike App, SNKRS, and activity apps; and the brand’s owned and partner marketplaces.
Nike will continue exploring world-class partnerships and leading-edge technologies that expand access to sport and style, meeting athletes wherever they choose to shop.
