NOT JUST A LABEL Reacts To A Global Crisis

Pictured: Ambra Castello

NOT JUST A LABEL (NJAL) is the largest global network of contemporary fashion designers with access to four million styles designed by over 40,000 independent and emerging creatives.

NJAL will be launching a retail revolution by connecting creators and consumers to provide a unique shopping experience in a luxury space. The marketplace will be filled with one-of-a-kind designs to underline the current trend in fashion: to discover and purchase one-of-a-kind pieces.

By bypassing the middlemen, NJAL has reacted to a global crisis that requires a new strategy in fashion: unique, sustainable and ethically manufactured merchandise, handmade by artisans and directly delivered. NJAL aims to save a generation of emerging designers that have been impacted by the downfall of the brick-and-mortar retail sector.

“NJAL is unique and has a defensible right to win, by providing a solution to an outdated ecosystem. Allowing our pool of designers to sell direct to the consumer is the future to fashion design, to
commerce, to trade shows, to fashion weeks, to unsustainable practises. We are the future of fashion...” stated Stefan Siegel, founder and CEO of NJAL.

NJAL has spent the past years building an unparalleled B2B platform. NJAL is trusted by hard-to-reach communities, leading universities, fashion councils and institutions. NJAL's expansion to B2C was made possible with their partnership with Techsembly, a Singapore based technology company that helped NJAL build a global marketplace infrastructure that was currently missing in the luxury fashion market.

"NJAL has built an incredible community of creatives whose designs are both inspirational and genuinely unique. This pivot from B2B to a B2C community-driven marketplace, which has taken place in little under six weeks, will revolutionise the global fashion industry as we know it," added Amy Read, Co-founder and CEO of Techsembly.

NJAL aims to launch its consumer site with only a selection of 500 brands out of 40,000. New Zealand labels, Taylor Boutique and Symetria will be amongst the first 500.