Pip Edwards, the co-founder and creative director of sports and athleisurewear brand, P.E Nation, has opened her first brick-and-mortar store in Sydney. The brand's philosophy is centred around quality design and construction, whilst offering fashion-forward, comfortable and chic pieces that are specifically designed to take you from the studio to the street. The 42-year-old entrepreneur sees a future in retail resurgence and a way to further connect with customers.
The boutique is located within The Galeries Shopping Centre on George Street, Sydney and features the entire current P.E Nation collection.
Co-founders Pip Edwards and Claire Tregoning said their new expansion is: "A chance to create our own Nation, together with the people who share our vision. And to share, in turn, that world with our customers to touch, feel and see the brand the way it was always intended."