Comfort meets hydration, Guess have invented leg-moisturising jeans. JeanCare is a collection of denim infused with nutrients including gingko extract and vitamin E which work to hydrate your skin while you wear.
No stranger to being first, Guess built its brand on being the first company to create designer jeans and have won numorous Clio awards for their iconic black-and-white ad campaigns.
Last year founder Paul Marciano was replaced by Victor Herrero as CEO, however Marciano still serves on the board as executive chairman.
