Kiwi secondhand website Trade Me hosted a pop-up to give pre-loved garments another opportunity at life. In Auckland, 87 percent of residents shopped secondhand in the past six months, proving that purchasing pre-loved items is more fashionable now than ever.
To promote their services and the benefits of purchasing secondhand, Trade Me hosted a laundromat pop-up called ‘Secondhand Spin’ in Newmarket, where sellers could bring in their old clothing and learn how to press, steam, and fragrance their items. This was followed up with a photography wall, where visitors played with interchangeable backgrounds and learnt how to take the most appealing images possible.
“Our research shows that almost three in four of us reportedly have 11 pieces of clothing to sell,” explained Sally Feinson, Marketing and Communications director at Trade Me. “Unsurprisingly, clothing and fashion is the biggest selling category on Trade Me, so to get clicks, it’s important to make your listing stand out.”
Hosting this event aims to bring attention to circular fashion and overconsumption while promoting Trade Me as an appropriate and easy platform to navigate. New Zealand fashion designer Juliette Hogan advocated for the event.
“Finding the next home for quality secondhand pieces provides a new life for garments that could otherwise go unworn or potentially end up in landfill,” expressed Hogan. “Presenting these pieces in a way that feels special to buyers is an important step to help achieve this.”
Trade Me has also offered free sales on their site from the 29th of February to the 10th of March in clothing and fashion categories. This varies from their standard rule, where a percentage of a sale goes to Trade Me.
