PUMA Celebrates Women in Sports with Dua Lipa

After being met with a crescendo of success, PUMA has expanded its brand campaign “SHE MOVES US” to put the limelight on its top female sports ambassadors, celebrating the women who have helped advance the women’s movement in sports worldwide.

Led by global pop star Dua Lipa, the sports company has invited its female sports ambassadors to share their values and experiences that pushed them to achieve success, overcome challenges, and expand their knowledge in their respective disciplines.

Lipa will be sharing the stage with several PUMA athletes such as WNBA stars Skylar Diggins-Smith and Breanna Stewart, golfer Tisha Alyn, footballer Nikita Parris, Ingrid Engen and Fridolina Rolfö, triple jumper Patricia Marmona, W-series Driver Naomi Schiff and Skateboarder Isadora Pacheco.

“To me, She Moves Us, it's like a community. I see it as a platform to inspire, a platform to educate, to empower, encourage women, to uplift women, to celebrate women, to showcase women, and our lifestyle and how sports and culture and values intertwine into those things,” said WNBA star, Skylar Diggins.

“SHE MOVES US” aims to empower girls and women through sharing stories and joint efforts to make great strides on the quest for girls’ and women’s rights worldwide. "Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men. Women are already nailing it across the board and celebrating their achievements is exciting and empowering. It also encourages those rising up to aim for the stars. Now let’s show the world what we are capable of!” said Lipa.

PUMA offers a variety of products catering to all women and girls in sports. This includes period underwear and activewear, modest sportswear, a maternity offering, and performance-specific products designed especially for women. PUMA supports all athletes to reach their full potential and collaborates with organizations and partners committed to empowering women to crack the glass ceiling in sports. One example is Women Win - an organization supporting girls and women globally through sports.