PUMA has scaled up its textile-to-textile recycling innovation RE: FIBRE, creating millions of replica football jerseys with at least 75 percent recycled textile waste and other waste material.
For the first time, from the start of the 24/25 season, PUMA football replica jerseys, including those for the Euro and Copa América tournaments, have been made from RE: FIBRE.
The upscaling has built on the 46,000 RE: FIBRE jerseys produced in 2023 and has sought to reduce textile waste and create less reliance on plastic bottles to produce recycled polyester products.
To make the upscaling possible, PUMA has diversified ways to recycle polyester, such as thermo-mechanical and chemical recycling techniques, which enable PUMA to increase its capacity to recycle textile waste significantly.
“RE: FIBRE gives football fans a tangible example of how PUMA is working towards creating a Forever Better,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA.
“We wish to have 100 per cent of our polyester products created from textile waste. Rethinking how we produce and moving towards a more circular business model is important, and RE: FIBRE is central to that.”
To celebrate this milestone, PUMA will hold a weekend of activities in the New York flagship store, timed to coincide with the launch of the AC Milan and Manchester City home replica kits and ahead of the two PUMA football teams playing in New York City.
PUMA, AC Milan, and Manchester City fans can get involved and celebrate PUMA’s RE: FIBRE journey in-store.
This weekend, one hundred limited edition badges upcycled from match-worn jerseys by Jack Grealish and Christian Pulisic will be available in-store. The badges have been designed by US upcycler and PUMA Voice of a RE: Generation Andrew Burgess to commemorate the expansion of PUMA RE: FIBRE.
Andrew Burgess will also host three upcycling workshops to educate fashion-curious consumers on the techniques for customising and upcycling clothing to extend their lifespan. Consumers can turn a RE: FIBRE t-shirt into a sportstyle-inspired garment by leaning into the crossover between sport and fashion.
