Pure London Unveils Theme and Keynote Speakers

The leading trade fashion buying event in the United Kingdom, Pure London, has announced its ‘Empowering Change’ theme for the show and revealed two exciting retail industry leaders as keynote speakers.

Taking place between 17 to 19 July 2022, Ed Burstell and Alan O’Neill will bring their retail leadership and extensive background in fashion to the Pure London stage. 

On 18 July, the seasoned retail executive Burstell will share his fashion expansion, growth and rebound. His expert leadership of Liberty, a luxury department store in London, during his near-decade at the department store recorded double-digit year-on-year growth driven by a shifted focus on young British designers such as Mary Katrantzou and Peter Pilotto as well as collaborations with big brands such as Nike, Barbour and Levi’s to highlight Liberty’s famous floral prints. 

In 2015, Burstell launched his autobiography ‘At Liberty: From Rehab To The Front Row’. The tell-all book delved into his personal experiences with loss, tragedy and hedonism alongside his career in the retail landscape of America. 

On 17 July, O’Neill, the managing director of Kara and the man who helmed the success of Selfridges, Fenwick, Primark, Ann Summers, and Harrods, will be sharing his experiences of supporting these iconic brands flourish their physical store sales to the Pure London audiences. 

“This is an exciting time for the live fashion events industry - there is an upbeat mood around returning to the live events, and I look forward to speaking to UK fashion retail at Pure London about changes in the retail sector and customer behaviour” said O’Neill.

The editorial theme at Pure London 2022 is ‘Empowering Change’. Although change may be uncomfortable and risky, in the current climate, the challenge is necessary. During a time when staying the same is the equivalent of moving backwards, expecting results from the same strategies does not make sense. 

The editorially led content event delivered onsite at the iconic Olympia London and via Pure London’s digital channels will be packed with insight, novelty and trends - all curated to help retailers see the positivity in change. 

There will be three pillars of content. 

  1. ‘Sustainability and Circular Economy’ offers insights into where wins are being made, a look into the circular economy, its principles and importance, and responsible and ethical sourcing as the new business standard. 
  2. ‘Technology and Process’ delves into how technology can make a difference and the opportunities accompanying product design innovations.
  3. ‘Mindset’ questions and answers why change takes so long and what stops people.

“Resilient fashion retailers are turning a corner and keen to grow their businesses once again. Despite rising costs, delivery challenges and fallout from the unstable environment, retailers have the appetite to rebuild a better business,” said Roseanna King, Senior Content Producer, Hyve Group. “Growth is taking place in various forms: from developing an online presence or developing the shopping experience of an existing one, to recruiting new job titles for new areas of business, and expansion of product ranges to ‘ethical growth’ - where retailers aspire to grow a more sustainable business, by making changes to the supply chain.”

Much to discuss, Pure London aims to facilitate many insightful conversations tackling many topics across three days. 

Visitors to Pure London will see a new floorplan edit with five destinations: Womenswear, Footwear, Accessories, Pure Jewel with Design Lab, and Pure Origin. 

In addition, a host of brands will present their Spring/Summer 2023 Collections. Brands include One Hundred Stars, Brodie Cashmere, Onjenu, Lily & Me, My Doris, Meraki Beach, Bl^nk, Jayley, Alpe, Sonatachic, Joko Edu, ArtLove, Vilagallo, Envy Jewellery, ShanShan, Tale The Label, Italian Closet, Asiana, and more.