Sami Stretton’s New Label: Everybody Loves Lucy

Daughter of renowned New Zealand designer, Annah Stretton, Sami Stretton launches her first solo fashion brand; Everybody Loves Lucy.

The first capsule collection includes six designs (five dresses with one playsuit) that give a fun and playful flair. Filled with wrapped waistlines and capped sleeves sees inspiration from the 50s with a contemporary twist.

Each garment incorporates bright and eyecatching prints. All made in the most comfortable and breathable fabrics, most ideal for the warmer months that are creeping up.

Staying true to the Stretton brand, Everybody Loves Lucy embraces inclusivity by ranging their sizes from XS to XL. There's a piece to suit every personality!

"Each piece is like an elevated go-to fun summer dress." Our favourite being the checkered wrap dress with the contrasting flowy floral fabrics peeking through at the hem and the sleeves.

Everybody Loves Lucy is Sami's second business endeavour this year. Due to her love for animals, she launched a canine superfood supplement called Doggy Daily. Staying true to her animal-loving personality, $5 from each purchase of her new collection will be donated to the New Zealand animal welfare charity, Pet Refuge.

Everybody Loves Lucy launches tomorrow, available exclusively online at