The 100th edition and the 50-year celebration of Expo Riva Schuh & Gardabags exhibitions will be celebrated throughout 2024 in the Riva del Garda area. This will commemorate the accomplishment, hard work and dedication of so many people whilst presenting an opportunity to strengthen the principles that have always guided Expo Riva Schuh & Gardabags.
The new logo, designed specifically for this occasion, consists of two overlapping circles making up the number 100 to represent the union of the fair's two souls; Expo Riva Schuh and Gardabags.
Linking the logo to the marketing campaign is the narrative that Expo Riva Schuh & Gardabags highlight the value of bringing together in a single event two markets so vital for fashion, i.e. footwear and bags, through an original and modern multi-subject campaign.
The concept of 'Bringing Trends Together' was also developed to celebrate the pairing of footwear and accessories, with the visuals showing this union in the form of a sneaker that becomes a shoulder bag and a bag made of coloured shoelaces.
The rainbow colours that have always distinguished the Expo Riva Schuh & Gardabags logo have been kept to symbolise all the flags of the world that come together at Riva del Garda, which serves as an international business platform for global production.
To celebrate a journey with a long history but also a long road ahead, Expo Riva Schuh & Gardabags invites those who have contributed to its success from the 13th to the 16th of January and the 15th to the 18th of June 2024.
For more information, click here.
