Sun damage is no joke, and as nice as it is to bask in the sunlight at the beach or poolside, there are two essential items that are should be considered for every summer buy in.
There is an immeasurable amount of sunglasses available on the market, with no hard and fast rules as to which sell best, the key is to stock a range of frame shapes appealing to a variety of faces while ensuring the lenses for all offer thorough sun protection.
“Whenever you’re thinking, ‘Hmm, I should be using sunscreen,’ you should be wearing sunglasses,” said optometrist, Dr Rachel Bishop.
Bishop also noted that the colour or darkness of the sunglasses has no effect on their ability to protect from the sun and that the real protection comes in the form of high rated UVA and UVB protection lenses.
Notable examples include the Karen Walker Harvest Superstars in Crazy Tort with rose gold lenses, Lewis Fredericks’ The Gabi in black and white horn and green lenses, and the Age Eyewear Hostage in black and pearl marble.
Alongside sunglasses, stocking a variety of sarongs not only adds to potential summer sales but offers customers another level of sun protection. Different sizes, shapes, colours, patterns, and fabrics should all be available for the shoppers to experiment with not only the swimwear stock you have in-store, but also the swimwear they already have in their wardrobe.
For an easy point of difference, interesting textiles and textures can be incorporated alongside the regular digital print cotton varieties.
While it is impossible to list all the best options, stand-out products include the Phase Eight Pom Pom sarong and the Pour Moi All About the Lace sarong.