Smart-Laundry Treatment Eliminates Odors & Bacteria For One Year

A new Smart-Laundry treatment is here and promotes its ability to eliminate body odors at the source and prevents them from returning for one year with just one wash. The first Deep Fiber Fusion™ product freshback™ is now available through Indiegogo, a crowdfunding website.

“The patented freshback treatment provides a new level of clean, the highest level of hygiene, and is the only treatment that allows you to stay body-odor free during and after any kind of activity, including sports & fitness,” said Gilad Gozlan, CEO of Maaterra Group, the biotechnology company that developed the product. “Travelers can even pack fewer clothes on trips, since their clothing will not smell.”

No products before have been able to provide germ-free clothing at the source as a long-lasting, single-treatment solution. Gozlan explained that while there are several clothing and linen manufacturers that make anti-bacterial and odor-free products for the long-run, but they are limited to ready-made designs in a limited assortment. "freshback™ can treat any existing new or used item of clothing or fabric a person owns and ensure it is bacteria and odor-free for a whole year or twenty-five washes," Gozlan added.

freshback™ can be used in any washing machine, high-efficiency machine or hand wash. The treatment uses premium detergent to remove built-up oils, soap residue and factory-applied softeners. Made from non-toxic and natural ingredients, it is gentle on all cloth types as well as linens, leaves no scent and doesn't contain bleach. It changes none of the technical abilities of fabric, including breathability, waterproofing, compression, or wicking. All products are laboratory-designed, real-world tested and 100-percent guaranteed.

The Smart-Laundry treatment promotes less washing, less resource waste and less money spent on non-ecofriendly laundry products.