Independent Wellington concept store The Service Depot is the only New Zealand store to feature in a book that showcases pioneering retail spaces around the globe. The Creative Shopkeeper was written and curated by Lucy Johnston and identifies the growing global movement of independent retailers thriving as hubs of enterprise, innovation and community in an internet-dominated society. “Despite many predictions that the internet and e-commerce would kill bricks-and-mortar, independent retail is far from dead,” explained Johnston. “While big-chain retailers have suffered through lack of originality, new independent retailers are rapidly growing in number, rejuvenating neighbourhoods across the world.”
Established 1999, The Service Depot was founded by Angela Gordon who treats the store as a versatile creative playground, or giant immersive dress up box. “It’s humbling to be recognised by The Creative Shopkeeper as part of the global independent retail revolution,” Gordon added.