Pop-Tarts and Crocs are teaming up to create Pop-Tarts Croc-Tarts, an ingenious pairing of flavour and footwear that takes advantage of a distinctive feature of both brands: holes.
Limited-edition Pop-Tarts Croc-Tarts come with one pair of custom Crocs Classic Clogs featuring Pop-Tarts-inspired Jibbitz charms and a box of Unfrosted Strawberry Pop-Tarts featuring, for the first time ever, Crocs-shaped candy Jibbitz charms to eat and decorate atop customers pastry. This means customers can wear their Pop-Tarts and eat them too.
Pop-Tarts senior director of marketing, Heidi Ray, said Pop-Tarts had been committed to inventive snacking since it first turned toast and jam into an iconic, irresistible toaster pastry. She continued that this latest ingenious collab further lets fans get creative and express themselves while challenging the idea of where Pop-Tarts can show up, and what can show up on a Pop-Tart toaster pastry.
When thinking about bringing these two iconic and beloved brands together, Pop-Tarts couldn't help but notice the uncanny similarity of the Crocs shoes and Unfrosted Pop-Tarts.
“We're excited to unveil our newest snacking twist, an interactive experience where fans can add flavour to both using fun and distinct charms," said Ray.
This Crazy Good experience comes packed up in the Pop-Tarts Croc-Tarts Kit, which comes with everything fans need to enjoy all the Croc-Tarts fun, including Unfrosted Pop-Tarts with Candy Jibbitz Charms to eat.
