This holiday season, Bonds is celebrating the relationships that matter most in a campaign that highlights unique and touching bonds shared by real Kiwis. Launching the Christmas range, It’s the Bonds that make the season, the campaign champions the love consumers have for those they are closest to and seeks to remind Kiwis what’s important at this time of year. 

“As a brand that has been present in the lives of so many Australians for over 100 years, it felt natural that our finale to the year would be a celebration of the deep and meaningful bonds that make the festive season so special. The people you’re so comfortable with, you could give them a pair of undies at Christmas," said Bonds Head of Marketing, Kelly McBride. 

Made to make a statement, the Bonds Christmas collection has been carefully constructed for comfort and style, with eye-catching colours and bold prints that were made to be seen. Inspired by the festive season, the range features delicate lace detailing and high-shine fabrication with a touch of sparkle.

Consumers can show loved ones how much they care by finding the perfect gift from Bonds this Christmas. After all, it’s the Bonds that make the season – make it one to remember.