An Auckland hairdresser has been announced as New Zealand's hairdresser of the year, winning the Schwarzkopf Professional Hair Expo award at a ceremony held in Melbourne, Australia.

Danny Pato, who works at Auckland's d&m hair design announced his victory on Instagram saying "thank you so much to @hairexpo and the international judges for creating this platform. Congratulations to all of the other finalists. It's an honour to be mentioned alongside you."

2016 was the 31st year of the awards, which is judged on service to the industry and business performance as well as a photographic portfolio.

"The Hair Expo Awards are an engine of excellence for hairdressing. They have created an independent platform for the best of the best in our industry to showcase their talent to their peers," said Julia Erben, event director, Hair Expo Awards.