La Bomba by Carolina Herrera is for women who speak from the heart and own every room they are in. It is more than a fragrance; it is a way of moving through the world.
True to its name, La Bomba is a high-impact composition, crafted by master perfumers Christophe Raynaud, Quentin Bisch and Louise Turner.
A style icon with undeniable presence, Vittoria Ceretti has personified the unforgettable pure energy, exuberance, and electricity of La Bomba by Carolina Herrera in a bold and provocative campaign.
Like La Bomba, Ceretti doesn’t just arrive: she shifts the energy and leaves an indelible mark. Fearlessness, radiance, freedom take flight.
As an Italian, Ceretti has always loved fresh, romantic fragrances that are opulent and sensual. Her first fragrance memories were citrus colognes her mother bought, and she now loves experimenting with scent according to her mood, the weather, or my clothes.
She said that fragrance is a tool for expression and that La Bomba was not about impressing others but about underlining one's own personality in a joyful, fearless, radiant way.
Ceretti said she loved the whole concept and found the La Bomba woman very inspiring. Having worked in fashion for many years, she thought this project was on another level, from the campaign storyline to the aesthetics.
She filmed a spontaneous audition video on her phone, dancing outdoors in a red dress to “I Like It,” and followed her instincts.
I am a massive fan of Carolina Herrera and Wes Gordon, so being the face of La Bomba is a true privilege. Plus, I had so much fun.
Working with Wes Gordon and Carolina Herrera was a dream. The red and pink colour combination, Wes’ signature, felt fearless and bold, just like the fragrance. She said that wearing the made-to-measure dress from the New York atelier was magnificent.
Movement Director Stephen Galloway helped her free herself and connect to the music, and everyone was aligned creatively.
The motto of La Bomba, "Be Loud, Be Free," was really inspiring and easy for her to communicate. She said that nowadays, women are not always encouraged to act, move, or behave freely, without restrictions or prejudices. This fragrance, however, does.
She added that what she has achieved in fashion is the result of a lot of hard work and discipline, but also of following her intuition and being herself. To her, Be Loud Be Free meant standing for what one believed in and knowing that authenticity is the key to joy.
“To me, La Bomba is a woman who knows what she is doing and isn't afraid to try something new. Trial and error are part of what she does in order to be a better version of herself. She keeps going and always reaches where she wants to go,” said Ceretti.
Describing the scent, she said it was unforgettable, richly floral with an exotic twist, the kind of scent you recognise when somebody walks into the room, providing a boost of energy and self-confidence during the day while also adding natural elegance without being overdressed in the evening.
La Bomba celebrates the freedom to be yourself, unfiltered, unapologetic, and bold.
