26 Years of Giving Back: MAC’s New VIVA GLAM Ambassador

Groundbreaking GRAMMY and multiple Latin GRAMMY-winning recording artist, Rosalía, is joining M.A.C Cosmetics to launch their all-new, limited-edition, M.A.C VIVA GLAM Lipstick shade that celebrates 26 years of giving back 100 percent.

Influenced by flamenco, urban rhythms, electronic beats and a feminist ethos, the Barcelona-born singer, songwriter and record producer embodies passion, courage and originality that inspires us and her fans across the world.

Rosalía inspires self-expression and represents creativity and individuality - all values which are core to M.A.C's VIVA GLAM mission. 100 percent of the lipstick selling price supports healthy futures and equal rights for women, girls and the LGTBQ communities while maintaining its decades-long support for those living with HIV/AIDS.

“We are beyond proud to join forces with the incomparable Rosalía, who will elevate the M.A.C VIVA GLAM campaign to new levels this year. Aside from her epic voice and coveted style, Rosalía is deeply committed to improving the lives of people living with HIV/AIDS around the globe, especially those most vulnerable, including women, girls and the LGBTQIA+ community,” said John Demsey, Chairman of the M.A.C VIVA GLAM FUND & Executive Group President, The Estee Lauder Companies Inc.