The Light Collection was dreamt up by creative director Deanna during lockdown. Working from home for six weeks was a challenge for Deanna. However, it meant that she had the luxury of time to research, develop, draw and create at a much slower pace.
For this collection, Deanna wanted to cut through the noise and design a more considered collection.
"We have been relooking at the number of pieces in our collections and we believe that by limiting the options, we can ensure that everything we produce is the best use of our time, the time of our incredible team of makers, and more time spent focusing on our Toolbox For Change goals," noted Deanna.
When designing this new collection, Deanna was aware of what she was going to want, as a consumer, in the next 1, 4 and 6 weeks. A beautiful coat, cosy knitwear and chic dress for winter dinners.
"I spent time creating these pieces I was dreaming about, without distraction."
The Rooney Coat, ankle-grazing, in a graphic green check will be the perfect companion on a winter getaway and for seasons to come. While on the other hand, RUBY has released an apron in their most beloved poppy floral print, because just like many of us, lockdown has been the time Deanna discovered new recipes and mastered old ones.
"The Light is about new appreciations, a collection designed in my home, for you."