In 2003, adidas and American fashion designer Jeremy Scott first came together at a time when designer sportswear collaborations were virtually unheard of — establishing what would go on to become one of pop-culture’s most talked about creative partnerships. In the years following, adidas Originals by Jeremy Scott amassed a cult fanbase as the unparalleled designer continuously pushed the boundaries of fashion and sportswear with his playfully avant-garde, tongue-in-cheek, takes on a number of the brand’s classic archival looks while creating new icons for the brand.
Today, adidas Originals and Jeremy Scott have joined forces once again to reignite their iconic partnership. Reprising his role as creative collaborator, Jeremy Scott is set to bring his inimitable lens to an ongoing series of projects over the coming seasons, each time reimagining adidas’ suite of apparel, footwear, and accessories in quintessentially playful fashion.
“Partnering again with adidas feels like a homecoming and I’m thrilled to be home!” said Jeremy Scott.
At once an homage to the past and a look to the future, the collaboration announcement is brought to life by a short video which shines a new light on a number of Jeremy Scott and adidas’ most-loved silhouettes including the bears, wings and bones.
Marking the beginning of a new era for one of sportswear’s most iconic collaborations, the first iteration of the new adidas Originals by Jeremy Scott partnership arrives in Fall 2021.
