The largest fashion festival in the United Kingdom, Pure London, has finally announced its long-awaited content programme for next month’s show in Olympia, London.
This collective trade edition will host exclusive trend sessions with Malaïka Ewande, Founder and Creative Director of the creative consulting bureau, Vesuvius, panel discussions, seminars from industry leaders and the highly anticipated SS24 catwalk shows.
The first trend session, Nature Verse, will be a discourse on the collision of digital and conscious fashion. “The future of fashion is digital, but what exactly does it imply regarding sustainability and conscious fashion? How do we reconcile the two?” questions Ewande. The seminar will also cover technological advancements and limitations in the textile industry.
The SS24 Trend Update session will see Ewande discuss how people’s beliefs and ideologies inspire fashion trends. “Whether she’s facing her new reality in a digitalized world, claiming her voice by navigating the many options of our world or simply searching for inner peace in culture and nature, the woman of Spring Summer 2024 is doing it all for her and her alone as the world carefully watches,” said Ewande.
Victoria Jenkins will share her journey as an entrepreneur and delve into the critical importance of diversity and inclusion in fashion by leading a discussion titled Unhidden: Fashion Beyond Boundaries - Exploring Diversity and Inclusion, while the Circular Fashion Panel will feature several sustainability advocates such as Kalkidan Legesse, Owner/App Creator, Owni and Cassie Quinn, Founder & Creative Director, CQ STUDIO, Regenerative Fashion Lab.
Prolific fashion journalist Eric Musgrave will also be on stage, joined by George Davis, to discuss the future of fashion and retail in the UK.
Another interactive session to look forward to will be a styling session with Jules Standish, Head of Colour at the London College of Style. Famously known as ‘the colour counsellor’, she is the go-to expert on colour psychology and analysis for celebrities, royalty and politicians. Her session will focus on the use of colour in fashion styling and the dynamic relationship between colour, sustainability and inclusivity in fashion.
Pure London returns to Kensington Olympia in London from the 16th to the 18th of July, 2023.
