Eilish Fragrances Launches Your Turn II
Eilish Fragrances announced the launch of Your Turn II, a bold new evolution of the award-winning fragrance portfolio, introduced in February 2025. Developed in…
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Supergoop! Announces Appointment of New CEO
Supergoop! has announced the appointment of Melis del Rey as CEO and Board Director, effective the 8th of December 2025. Widely recognised for her…
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The Estée Lauder Companies Invests In Mexican Luxury Fragrance
The Estée Lauder Companies Inc. has announced a minority investment in XINÚ, a Mexican luxury fragrance brand inspired by the abundance and exoticism of…
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MECCA To Transform Packaging With Phantm’s AI
MECCA has partnered with packaging technology company Phantm to use AI to transform how packaging data is collected, analysed and reported. Signing on to…
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Freedom by KAYALI, Rooted In Liberation
KAYALI has announced the launch of its most anticipated fragrance collection yet, FREEDOM. Following the brand’s global success with gourmand-inspired scents, FREEDOM marked a…
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Ulta Beauty Opens First Middle East Store
Ulta Beauty has officially opened its first store in the Middle East. Located at The Avenues in Kuwait, the highly anticipated launch followed the…
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ghd Unveils Its Biggest-Ever Black Friday Campaign
This November, ghd has launched its most exciting Black Friday campaign to date, packed with exclusive offers, limited-time activations, and premium gifts. The event…
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Elizabeth Arden Expands Makeup Range
Elizabeth Arden has introduced two new additions to its makeup range: the Elizabeth Arden Blush and Highlighter Collection and the Elizabeth Arden Brush Collection….
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e.l.f. Beauty Releases FY25 Impact Report
e.l.f. Beauty has released its fourth annual Impact Report alongside a bold new campaign encouraging the community to “give an e.l.f.” The digital-first report…
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ed&i Unveils Festive Mini Ranges
This Christmas season, ed&i has launched its new Mini Ranges, perfectly timed for travellers, gift-givers and beauty junkies who adore smaller, high-impact products. The…
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RevitaLash Cosmetics Announces Annual Holiday Gift Collections
RevitaLash Cosmetics has announced the highly sought-after holiday campaign for its best-selling Triple Threat Collections. Each limited-edition set provides beauty lovers with the chance…
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Emma Lewisham Redefines Sustainable Luxury
Emma Lewisham has continued to pioneer and set the global benchmark for luxury skincare, achieving the highest B Corp score of any luxury skincare…
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