From market stalls in London to becoming co-owners of their very own brand, Julie Clark and Monique Jarvis have always been destined for an enriching life in fashion.
The two have always had a keen interest in the industry, and it was in London that they were inspired to team together and create Dalston, a slow and mindful fashion label and clothing line.
While being away on the other side of the world allowed for a kick start into the creative scene, it was back home in New Zealand that the demand for their products allowed them to open up their very own store in Grey Lynn.
“It was destiny, really, we hung out as teenagers and ended up in London at the same time. We both worked in the fashion business and decided when the time was right, we would create our own brand, and that is how Dalston came to be.”
Dalston is committed to providing the best experience for its clientele. While being blessed with a community of customers who share the same values, Clark and Jarvis really take the time to understand what these customers want in order to provide key pieces to work in existing wardrobes.
They even get much of their inspiration from exploring vintage stores, people-watching, and even perusing through friends' wardrobes. With a small team of makers contributing their ideas, the designs can really evolve during the sampling process. Their collection offers many staples that can be cherished and worn time and time again.
Sustainability is also always at the forefront of their minds, ensuring their impact is always a positive one with plans to reduce their carbon footprint more each year.
Their designs can be found in eight other stores around New Zealand, including Raglan and Dunedin. Beyond their own label, you can find a carefully curated selection of other labels like Elk, Kowtow, Leon & Harper, and Once Was.
The duo’s advice to anyone looking to step into the fashion industry would be to have one strong skill alongside designing. Being able to do many aspects yourself will not only save you money but also teach you plenty of valuable skills when it comes to running your own business.
“Try not to overthink everything, it can stifle your creativity. Use your instincts and get creating.”
