Set to return in mid-July, Pure London x JATC has promised to present another lineup of collections, including an array of French brands.
Hosted at the Olympia London, the two-day event will showcase a variety of brands and designers ready to make a substantial mark on the UK market.
"We are thrilled to have so many diverse French brands show with us this season," said Gloria Sandrucci, Pure London Event Director.
"Eager to capture the attention of the UK market, Pure London x JATC offers a platform for brands looking to expand their reach. We are excited to highlight the captivating French brands already confirmed and look forward to welcoming more in the coming weeks!
Humility, a luxury French brand, will present an effortless collection with clean, structured lines that exude modern femininity. With a natural colour palette, standout pieces range from the versatile Riu trousers to the chic apron dress and the snug curly sweater.
La Fee Maraboutee will return to the show. Inspired by travel, it blends cultures and warm, colourful tones. Its eclectic collection will feature generously proportioned pieces crafted with meticulous attention to detail.
Parisian knitwear specialists Leo & Ugo will present their contemporary collection of jumpers and cardigans, capturing the essence of Parisian charm. The collection will focus on prints, embroidery, beads, and rich colours.
Terre Rouge is set to showcase a range of exquisite shirts, dresses, and skirts. Designed in France and crafted in India, Nepal, and Madagascar, each garment will draw inspiration from these locales and reflect their unique cultural influences.
"Pure London x JATC has been a key trade show for Terre Rouge for many years, and we are delighted to participate in the new edition at Olympia London," said Olivier Richard, Managing Director of Terre Rouge.
"We always take orders from several buyers and retailers and look forward to showing them our SS25 collection."
French brand Chico Soleil will also debut a ready-to-wear summer clothing and accessories collection at the event. With bohemian and ethnic inspirations at the collection's heart, they have developed a brand using trusted suppliers from India.
Embracing sustainability and fair-trade principles, Zen Ethic's newest collection has boasted beautiful natural fabrics in various styles and vibrant colours. Exclusive designs and prints created in Paris have then been handcrafted in India through ethical trade practices.
FP & Co. will showcase stylish and affordable clothing suitable for all occasions. From elegant evening-wear dresses adorned with intricate appliqué and embellishments to chic off-the-shoulder designs and feather details, the collection has been designed to fit all occasions.
Read more about events here.
