The Italian fashion icon and entrepreneur, Chiara Ferragni, will represent luxury professional hair-styling tool brand ghd (good hair day) as International Brand Ambassador.
A long-term fan and user of ghd, Ferragni has partnered with the brand on successful social media campaigns for 2 years. In her new and elevated position, Ferragni will be the face, and hair, of ghd, with a focus on a new launch to be revealed later this year, which features Ferragni in the global advertising campaign.
This is the first time ghd - a global leader in premium professional hair-styling tools - has announced a digital star, and now successful entrepreneur, as an International Brand Ambassador. The announcement coincides with the 20th anniversary of the British brand which is celebrating 20 years of good hair days throughout 2021.
“I’ve used ghd for years and have always shared my good hair days with my community. I’m so pleased to announce that I am the international brand ambassador for ghd,” said Ferragni.
“We are thrilled to welcome Chiara Ferragni as ghd International Brand Ambassador during our 20th anniversary year - she is the ultimate global fashion trendsetter who speaks directly to the social media generation and our digital savvy consumers.” Said Jeroen Temmerman, ghd CEO.
“With Chiara’s unparalleled global appeal and ghd leading technology, we are confident this new partnership, and impending new product launch, will help ghd to deliver more good hair days around the world.”
“Chiara Ferragni is an entrepreneur with an undeniable spirit, attitude and unique sense of style – she perfectly embodies the essence and energy of ghd. Chiara was a natural choice for ghd to become International Brand Ambassador. Chiara loves the brand and genuinely uses it to style her hair, so that it is always flawless and in great condition. She relies on ghd for safer for hair heat styling and long-lasting sleek results,” stated Montse Passolas, ghd CMO.