USA | Two of America’s most iconic brands, Kool-Aid and Nike have announced an epic, wall-breaking collab that is sure to mix things up on and off the court.
Introducing the Nike x Kool-Aid Ja 2, a one-of-a-kind sneaker collaboration bursting with vibrant colourways inspired by Kool-Aid’s iconic flavours.
The partnership has blended sneaker culture, self-expression, nostalgia and ultimate comfort, bringing together NBA star Ja Morant’s signature Nike line with Kool-Aid’s spirit of flavour and creativity.
Inspired by Morant’s life growing up in South Carolina, he wanted the sneaker colourways to nod to the special memories at his grandma’s house.
“I remember my grandma always having some Kool-Aid in the fridge, and that’s part of my special childhood memories,” said Morant.
The brands drew inspiration from his favourite flavours to help with the design of the shoe. The result is a fun, colourful and energetic collaboration, mirroring his personality on and off the court.
In addition to his favourite flavours, the new Nike x Kool-Aid Ja 2 celebrated fans mixing different flavours to create their own custom blend, currently trending on TikTok with 26MM videos.
The collection will have two drops for fans – the first in May, followed by a second drop in July.
“For nearly 100 years, Kool-Aid has been a symbol of bold flavour, creativity and fun – bringing people together across generations,” said Kristina Hannant, Marketing Director for Ready To Drink Beverages at Kraft Heinz.
“Nike and Ja Morant share our passion for self-expression and driving culture, making this collaboration a natural fit. We’re always looking for new and exciting ways for fans to celebrate their love for Kool-Aid, and this sneaker collab lets fans mix their kicks and beverages all in one.”
To celebrate the launch, Kool-Aid has also introduced a limited-edition flavour pack, the brand's first new offering in over five years. The Mix n’ Kicks combo pack lets fans mix and match four of the brand’s most iconic flavours.
