In alignment with the launch of 'Icons', adidas Originals has launched New Zealand's first flagship Neighbourhood store in Auckland's Britomart. New Zealand is now part of a global network including Paris, London and New York to have the new concept store, which is designed to provide an authentic hub for creativity and inspiration.

"The Neighbourhood concept provides a brand experience like no other. With plans to further expand the concept into 2017, adidas is committed to bringing the Originals experience to New Zealand," said Steve Woolley, retail director, adidas Pacific.

The first adidas Originals Neighbourhood store opened in Berlin in early 2014, and has since expanded internationally to cities including Sydney, Shanghai and Seoul.