In autumn 2013 Aim'n founders Tekla and Helen got tired of wearing dull and uninspiring sportswear while doing the activities they love: surfing, kitesurfing, yoga, running and the good old gym workout.

The dream of Aim’n was born to boost and motivate themselves and others with their happy pants, up-to-date designs and prints inspired by our environment and things we like.

The new Aim'n Mermaid collection is very close to Tekla and Helen's hearts. The message to love yourself and not let anyone dull your sparkle is behind the Mermaid - Under The Surface campaign.

This message is loud and clear through this campaign video shot with influencer, model, designer and author, Nicole Falciani.

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SOUND ON 🔈 This collection is very close to our hearts and so is the topic of this video. Love yourself & don’t let anyone dull your sparkle. ❤ The video is in Swedish but we have added subtitles for you 😘 #aimntribe by @nicolefalciani. 😍 . . “So I stopped following accounts that made me feel bad. I quit comparing myself to others. I started to appreciate what my body can do for me. And I think these three things were the biggest reasons I started to truly love my own body. I am sharing this for as many young girls as possible to hear. Because I know how hard it can be and I know how tough it can be comparing yourself to others, and not being happy with yourself, and believing your value is determined by how your body looks. When really, it isn’t anything like so. . Because your value lies within you, and not on the outside.” . .MERMAID COLLECTION - Under The Surface 🧜🏼‍♀️🐚

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The Mermaid collection uses a hydro-blue hue as its hero colour throughout its designs. With ocean-inspired designs on their tights and a unique pearlescent sheen on their cap sleeve sports bra, Aim'n brings the longing of the ocean to you.

Discover the new collection, here.