Perry Ellis International and Walkinshaw Sports have agreed on an exclusive strategic partnership to officially distribute Original Penguin golf and tennis clothing to the Australian and New Zealand wholesale and retail markets. It comes as two of the brand's biggest globally recognised Ambassadors, Cameron Smith and Ajla Tomljanović, who compete professionally on the world stage in golf and tennis, respectively, continue to grow and endorse the brand in their home market.
"We are excited to expand our global distribution and partner with Walkinshaw Sports, an established and recognised leader in sports apparel wholesale distribution," stated Oscar Feldenkreis, CEO and President of Perry Ellis International.
Feldenkreis continued, "We are delighted that they will use their expertise and relationships to grow our footprint and penetration in the region to the delight of our brand fans and consumers."
Dan Harrap, Managing Director of Walkinshaw Sports, said, "We are extremely proud to be partnering with the globally recognised organisation that is Perry Ellis and to be the exclusive Australian and New Zealand distributor for Original Penguin Golf and Tennis. The Penguin logo is iconic and comes with a rich history and heritage. Furthermore, the brand is even more relevant locally, endorsed by Australia's highest-ranked golfer and 2022 Open Champion Cameron Smith, plus tennis professional Ajla Tomljanović. Working in full collaboration with all PEI associates, we look forward to offering superb product collections to our trusted retail partners and building the brand in our market."
Walkinshaw Sports will officially launch the brand into the market starting April 2023 and will be showcasing Fall 2023 Golf and Spring 2024 Golf and Tennis collections for men and women.
The new collections showcase dynamic prints, classic styling and technically advanced fabrics. Being an authentic modern classic brand, the Penguin Logo is trusted by fans worldwide for sport and leisure.
The product design ethos reinforces and reflects the brand's authenticity and heritage while embracing a passion for the good times.
For over 60 years Original Penguin, and its namesake icon Pete the Penguin, has been adorned and adored by the masters of leisure and sport to define itself as an American classic.
Today, the Penguin icon still stands as a signal for those who know how to be an original and what you wear for the good times.
About An Original Penguin by Munsingwear
In 1955, Minneapolis-based Munsingwear, an underwear and military supply company, ironically became the touchstone of the suburban sport by introducing the first iconic golf shirt to America, an Original Penguin.
Known for its unique, humorous and detail-oriented clothing, Original Penguin offers a full range of men's and children's clothing, accessories and fragrances. The brand continues to evolve in the sports arena with the addition of tennis and pickleball apparel. Original Penguin is a global brand with retail stores worldwide.
About Walkinshaw Sports
Walkinshaw Sports is Australia's largest multi-brand golf distributor with a portfolio of a significant range of leading golf brands. Walkinshaw Sports offers the industry a wealth of golf product distribution backed up by an industry-leading sales and marketing infrastructure.
Whether owned or distributed under license throughout the Pacific Region, Walkinshaw Sports' reputation is focused on quality, value, and relationships. It is a reputation based on many years of experience and in-house innovation.
Servicing 1000+ retail doors whilst managing complex distribution models is why Walkinshaw Sports are now one of the industry's leading and most trusted companies.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high-quality men's and women's apparel, accessories, and fragrances.
The company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses, and men's and women's swimwear is available through all significant levels of retail distribution.
Through its wholly-owned subsidiaries, the company owns a nationally and internationally recognised brand portfolio, including Perry Ellis, An Original Penguin by Munsingwear, Laundry by Shelli Segal, Rafaella, Cubavera, Ben Hogan, Savane, Grand Slam, John Henry, Manhattan, Axist and Farah.
The company enhances its roster of brands by licensing trademarks from third parties, including Nike for swimwear, Callaway, PGA TOUR, and Jack Nicklaus for golf apparel.
