Inspiration comes from a variety of places, but for Marina Davis, her eureka moment arrived when she considered designing a collection made from Global Organic Textile Standard certified organic cotton and recycled waste from a dump shop.

The process saw her break down rubber and plastics before hand-knitting and weaving them into new textiles. It was at this time sustainable fashion label Kowtow contacted her, offering her a job as their new designer.

While she took the job, she continues to develop her own range, Ovna Ovich, continuing the work she had started, and is this year showcasing at New Zealand Fashion Week.

“I would like to think that being involved in NZFW will create more awareness around what Ovna Ovich is about,” said Davis.

The brand has a range of stockists in New Zealand, with a slow expansion happening into Australia through carefully selected stores, as well as one location in Los Angeles, America.