Juan Priou stays CEO of PR YOU, Livio Facchini joins as creative and image director, Florian Cros named PR DIRECTOR.
French communications agency PR YOU has announced the integration of Paris-based creative image agency Public Image PR (PIPR), strengthening its position within the emerging and contemporary fashion sector.
The move, which will be completed in September 2026, sees Public Image PR become part of the PR YOU group while retaining the expertise and creative influence that has made the agency a respected name in designer fashion for almost three decades.
Founded in 1998 by Livio Facchini, Public Image PR built its reputation by championing emerging designers, working with talents including Simon Porte Jacquemus, Lou de Bétoly, Egonlab and Hed Mayner during the early stages of their careers.
As part of the integration, Juan Priou will remain global CEO of both PR YOU and PR YOU PRODUCTION, while Facchini joins the business as image and creative director. Florian Cros, one of the agency's earliest team members, has been promoted to PR director.
Priou said the partnership represented a natural evolution of a long-standing professional relationship.
"I started my first fashion job at Public Image PR with Livio. Even after launching PR YOU, we continued collaborating on projects and supporting emerging talent. Bringing Public Image PR into PR YOU is a continuation of our shared ambition to help independent designers grow while benefiting from Livio's decades of industry experience," he said.
Valeria Ramos - social media manager, Alexis Berthelot - junior PR, Mathilde Furet - showroom assistant, Léo Rouault - art director, Juan Priou - CEO, Livio Facchini - creative director, Carolane Giordano - PR, Florian Cros - PR director
Founded in 2022, PR YOU has developed a multidisciplinary approach that extends beyond traditional public relations. The agency provides services spanning brand positioning, communications strategy, commercial growth consulting, events and sustainability-focused advisory work.
The integration will also enhance PR YOU's digital capabilities, with increased focus on influencer relations, VIP dressing and cross-platform social media strategies.
Facchini said the partnership would allow the combined agency to continue supporting innovative fashion brands while expanding its creative reach.
"The legacy of Public Image PR will be integrated into PR YOU to bring even more forward-thinking brands into the agency. Long-standing partners such as Zana Bayne, Transe Paris and Sehnsucht Atelier will benefit from this collaboration while contributing to the creative energy of the wider group," he said.
The announcement follows the launch of PR YOU PRODUCTION in May 2026, a sister agency dedicated to events, fashion shows and image production. PR YOU co-founder Léo Rouault leads art direction and creative production projects across the group.
Looking ahead, PR YOU plans to expand its international footprint, with ambitions to enter the Latin American market and explore the possibility of opening a future office in Medellín, Colombia.
