Bringing the brand back to the beginning, where it all started, Neuw has released a new spring collection. Well-known for its legendary residents such as Joni Mitchell, Neil Young, David Crosby and Graham Nash, the collection was photographed in Laurel Canyon – one of Rock ‘n’ Roll’s most mythic neighbourhoods where Zappa welcomed famous artists including Jimmy Hendrix and Mick Jagger to cabin parties.

Here singer-songwriters created the California sound of the 60s and, nestled up in the hills of Laurel Canyon, Kristin and Derek’s rustic home was the perfect site for the Neuw SS18 line to be photographed. The home is filled with musical instruments and memorabilia and stunningly chic with Derek a musician himself and Kristin an interior designer. Completely charming it was the perfect scene of history versus modern day Rock ‘n’ Roll, fitting brilliantly with the new collection.

SS18 – the reignition of Neuw Denim.