The Global Organic Textile Standard (GOTS) is a processing standard for organic fibres that include ecological and social criteria for businesses to follow. The standard covers that the processing, manufacturing, packaging, labelling, trading and distribution of all textiles made from at least 70 percent certified organic natural fibres.
Bonds launches its first Organics underwear range that merges comfort, style and sustainability together.
This range is ingrained with full traceability of material origin and manufacturing transparency. Australian musician, Cody Simpson and fashion muse Paloma Elsesser are the faces of the new "We Gots You" campaign. They represent the new generation of eco-conscious millennials and are perfect for this new campaign
Bonds Organics are made using GOTS certified organic cotton which ranges from timeless silhouettes, trunks and briefs, to comfy bralettes and crops, there's something for everyone.
Kelly McBride, Head of Marketing, said "prioritising sustainability, Bonds Organics is our newest range of iconic basics. It's Bonds' first GOTS certified organic cotton range, making our product kinder to the planet, our people and the wearer".
Bonds' environmental goals for 2020 see less water and energy consumption, an increase in the use of sustainable raw materials and the continued support for Aussie farmers.
The Bonds Organics range is now available in Farmers and online.