PUMA has announced today that they have joined forces with one of New Zealand's leading athletes and the UFC middleweight world champion, Israel Adesanya. Also known as The Last Stylebender, Adesanya will represent the brand across Australasia.
Ahead of his headline fight at UFC 253 Adesanya confirmed the deal by dropping a video on his socials.
The video highlights Adesanya's famous line "whoever said the sky is the limit, doesn't know about the universe" and shot with Adesanya at Auckland's Sky Tower, just before he headed off for his fight.
PUMA is thrilled to partner with such a highly acclaimed, successful and eclectic individual.
"We're ecstatic to be welcoming one of New Zealand's most acclaimed athletes to the PUMA family. Not only is Israel a fearless and incredibly talented athlete, but his passion for dancing, fashion, anime and his memorable personality makes him a standout individual to represent the brand," said Pancho Gutstein, General manager of PUMA Oceania.
Adesanya is the UFC Middleweight Champion and has an undefeated record of 19 wins and no losses. He is headlining UFC 253 on September 26th against Paulo Costa in Yas Island, Abu Dhabi (Fight Island).