HKTDC Home & Fashion InStyle Boosts Sustainability

The Hong Kong Trade Development Council (HKTDC) has planned to host seven lifestyle products and creative trade events this month, beginning with the Home InStyle and Fashion InStyle.

These four-day lifestyle fairs featured multiple themed zones. They attracted over 2,200 exhibitors from 17 countries and regions, including Mainland China, Hong Kong, Taiwan, Australia, Bangladesh, India, Indonesia, Japan, Korea, Luxembourg, Nepal, Pakistan, the Philippines, Poland, Saudi Arabia, Sri Lanka and Thailand.

“To cater to the latest market trends, HKTDC has redesigned some of our April fairs, including merging the Hong Kong International Home Textiles and Furnishings Fair into Home InStyle to create cross-industry synergy,” said Sophia Chong, the Deputy Executive Director of the HKTDC.

“This year’s Home InStyle features many products that align with the Hong Kong SAR government’s ‘plastic-free’ measures, while Fashion InStyle showcases eco-friendly technologies and products and launches a new Certification and Trade Services zone to provide sustainability accreditation services.”

HKTDC has always been committed to promoting sustainable development in the business community. The two fairs also provided eco-labels for exhibitors selling green products, helping the industry promote and source eco-friendly products and solutions.

This year, Home InStyle gathered 1,750 exhibitors from 16 countries and regions, including first-time exhibitors from Saudi Arabia and Sri Lanka, while the Cultural and Creative Corner featured over 50 exhibitors and design brands from Mainland China, Hong Kong, Taiwan, Japan and the Philippines, including a debut by Shanghai Industrial Design Association.

The Cultural and Creative Corner also invited PANTONE as a Colour Partner and art book publisher TASCHEN to set up a lifestyle library.

Multiple zones showcased diverse home products with renowned designer brands such as Topchoice, Ucome, Amercook, AmVegan and Azuda. Home InStyle also introduced two new zones, Home Textiles and World of Fine Textiles. Fashion InStyle launched a Certification and Trade Services zone, promoting sustainable fashion technology.

The Nano and Advanced Materials Institute featured a variety of functional textile materials, including ultralight and ultrawarm sustainable aerogel fibre that can be knitted with wool fibres to produce lightweight fabric with extraordinary thermal insulation properties.
Albert Chan, Head of the Greater China office at Coresight Research, and Nicholas Fu, Economist (Global Research) at HKTDC, shared insights on the retail apparel market and consumer trends in Fashion Outlook and Forecast.

The Pet X Fashion Parade, jointly organised by Home InStyle and Fashion InStyle, will showcase trendy apparel designs and diverse pet products.

The HKTDC’s EXHIBITION+ model has integrated offline and online elements at the fairs. Buyers can continue searching for products and services on the hktdc.com sourcing platform and network through the Click2Match innovative business-matching platform.

During the physical fair, buyers can use the HKTDC Marketplace App's Scan2Match function to scan exhibitors’ exclusive QR codes, bookmark their favourite suppliers, browse product information, and continue discussions with exhibitors online during or after the show.