A global survey commissioned by sports company PUMA and leak-proof apparel company Modibodi®, investigating the reason girls are leaving sport, has unearthed shocking results that 1 in 2 teens are skipping sport because of their period.
The Puma and Modibodi global survey discovered that for many girls, sport stops because of embarrassment, pain or fear of leaks during their period. The survey insights show how the culture and lack of innovation around periods is holding girls back from participating in sport. The discomfort of disposable products coupled, from a coaching perspective, with a lack of education and training, has meant female players find the fear of leaking psychologically impacts their sporting performance.
Undiscussed in the sports world, the subject of periods has a stigma that Australian Puma athlete and AFL Collingwood star, Sabrina Frederick is keen to break. The survey found 3 in 4 women believe periods need to be more openly discussed in the sports world.
“I was one of the ones who stayed in sport. But for many girls, that’s not a reality. Periods shouldn’t stop young girls from participating in sport. These are numbers we need to address, to keep girls in sport longer,” Frederick said.
Puma is one of the world’s leading sports brands, relentlessly pushing sport and culture forward. Modibodi is Australia’s original leak-proof apparel brand, replacing disposable hygiene products and offering sustainable solutions to manage periods, incontinence, discharge, breast milk leaks, sweat and more. Together, Puma x Modibodi have created a collection that replaces the need for disposable pads, liners and tampons as you play.
“We are thrilled to launch this collection with PUMA and together normalize menstruation and tackle the stigma that women can't be active on their periods or when experiencing any of life’s leaks,” said Kristy Chong, CEO and Founder of Modibodi.
The range of leak-proof underwear is scientifically tested and proven to absorb fluid, resist odour, and keep girls dry, comfortable and protected. Modibodi’s proprietary Modifier Technology™ wicks moisture and sweat, locks away fluid and odour and keeps you feeling fresh and dry, without the discomfort of disposables.
“Changing the world should be as easy as changing your underwear. Waste-free, leak-free, worry-free protection,” said Chong.
Under the “She Moves Us” platform, Puma and Modibodi believe that everybody who wants to participate in exercise or sport should be given the opportunity to stay active and play. As part of the launch, Puma and Modibodi will work with She Moves Us charity partner, Women Win, to donate bundle packs to 500 girls and women in need.
“Period poverty is a huge issue globally but one that isn’t nearly spoken about enough. Making sustainable menstrual products widely available is something that needs to be addressed urgently and that is why I am so proud to be a part of the Puma x Modibodi collaboration”, said Jodie Williams, British sprinter and Puma athlete.
The Puma x Modibodi collection consists of 3 styles of active underwear: thong, brief and boyshort, designed to suit every body. Each style is available in two colour ways: dark slate and grape wine and to maximise comfort whilst playing sports, includes a unique, 3mm thin gusset with Modibodi’s scientifically proven absorbent Modifier Technology™.
With a wider waist band to ensure security whilst playing and aerated side panels designed for comfort and to maximise airflow, the Puma x Modibodi active underwear range offers women and girls the ability to stay active without having to worry about leaks, while reducing their monthly waste from period products.
The PUMA x Modibodi active underwear collection is available in selected stores and online at modibodi.com and puma.com
