ADIDAS LOOKS TO 400 NEW CHINESE CITIES

Adidas China StoreTo increase its footprint in China, global sports brand, adidas intends to expand into another 400 cities by the end of 2015. With an impressive 7600 shops across 1000 Chinese cities already, the brand has partnered with GMAP Marketing Consulting to help with the expansion strategy. GMAP’s Shanghai team will help adidas identify target customers and develop optimal location strategies for store networks and expansion.

 

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