Condé Nast has bought social data and marketing platform, CitizenNet, to deepen his data-science talent and expertise to enrich his Condé Nast Spire. Now his advertising and marketing partners will be able to better reach their desired audiences at scale across all platforms. Terms of the acquisition were not disclosed.
Chief digital officer of Condé Nast, Fred Santarpia said their commitment to investing in quality expands beyond editorial to engineering and data, and is also represented by our recent acquisition of Poetica and CitizenNet. “This is just the beginning of our investment phase, and we will continue to identify, acquire and cultivate brands and companies that match our commitment to excellence as we respond to the rapid changes in the media and technology sector,” said Santarpia.