The decision to return the iD Dunedin Fashion Show to the Dunedin Railway Station has been well validated by overwhelmingly positive audience feedback.
The two shows, which this year combined the ready-to-wear New Zealand fashion show with the iD International Emerging Designers Awards show, were sold out, one within just a few days.
The associated events were well attended, and audiences enjoyed the varied opportunities to meet designers, hear insights into the fashion industry and its history, and shop.
Retailers said they were very busy and often had quite different customers from their Regulars.
Sara Munro from the Company of Strangers, who showed their new collection at the show and held a Meet the Designers event in-store, said, “I had such lovely positive feedback from our customers, many of whom had travelled from all over the country to come to it again. We had an incredible turnout for our Meet the Designers event – it was such a fun, buzzy day, and so nice to reconnect with the loyal iD fans again! Retail-wise, with so many fashionistas in town, we sold out of many styles in our new collection!”
iD Dunedin Fashion Inc Co-chair Sally McMillan says, “We are delighted to be back. The many obstacles we’ve navigated to get iD back on the runway at the Dunedin Railway station with finalists from 25 countries – a pandemic, a war in Europe, recent weather events in NZ, funding challenges, and increased compliance – were all worth it. We hope that our iD faithful feel they have been richly rewarded for their love and loyalty.”
Several interesting figures showed 23 New Zealand designers in the show and a showing audience of 2,200 people.
All up, volunteers spent over 1000 hours to ensure the event could take place and all models and artists had the support they needed.
Thanks to ResAwesome, only two woolsacks of rubbish were collected, expressing the level of sustainability that is becoming a mindset.
