Inspired by the hope of a great summer, RUBY Resort 2023 was born following a holiday Creative Director Deanna Didovich took in Italy and Croatia earlier this year.
The collection came together like a jigsaw puzzle, with each piece inspiring the next. Built around the iconic Jaquetta Poppy print, the Resort collection’s colour palette is centred on pinks and oranges and balanced with cornflower blues, browns, and ivory. The collection features plenty of linen, cotton, and lightweight knits.
“Being a Resort collection, I have kept the fabrications light, wearable and easy to care for but of course with a few pieces of more speciality bases like silks and delicate crinkle fabrics,” said Didovich.
A natural progression from everything that came before it, RUBY Resort 2023 allowed Didovich to experiment with new silhouettes, taking the most popular shapes and re-working them into something new and fresh. The collection also features knitwear made with new structures.
Made for a wide audience, with both loyal and brand new Rubettes in mind, the Resort collection has something for everyone.
I think our target audience is anyone who wants to have some fun with their clothing, who appreciates our love of colour and print.
“I think our target audience is anyone who wants to have some fun with their clothing, who appreciates our love of colour and print.”
With a Creative Director who adores and is inspired by the Balletcore trend, it is no surprise that frills, pleats, and bows have always been central to the RUBY aesthetic. Watching them come full circle in the fashion industry has encouraged Didovich to further embrace the trend in the Resort collection and add a little bit more of a frill than seen in previous seasons.
RUBY Resort 2023 strikes the perfect balance between ease and energy and puts a fresh spin on summer staples.
Sustainable and ethical practices are at the forefront of Didovich’s mind when creating new collections.
“We work hard to build and maintain the transparency of our supply chain to ensure everyone is treated fairly, this goes for both local and offshore production.”
Fabrics for the Resort collection have been sourced to have the lowest impact on people and the environment. Organic recycled gingham, cotton bases, recycled polyester, and traceable flax linen are used throughout.
