You don’t always have to go far and wide to find what you’re looking for ~ sometimes the Dream Rubette summer is waiting right on your doorstep.
RUBY is ending the year in true style with the launch of its final and most anticipated collection, RUBY Resort 2025.
This season, the brand invited its community to rediscover the beauty close to home.
The RUBY Resort 2025 collection celebrates the best of what’s in the backyard. Fronted by Dream Rubette Riley Hemson, the campaign captured the effortless spirit of the long, sun-soaked days Kiwis wait for all year.
Boldness has defined the mood for the season. RUBY Creative Director Deanna Didovich drew inspiration from the vibrant energy of the 1960s, bringing the collection to life through colour, texture, and playful contrasts.
Highlights include the tequila sunrise floral, which brings the heat in the Lou and Thea styles, and the debut of a new studded denim era that reimagines RUBY’s signature edge.
Collection favourites also return for their moment in the sun, with the Sasha reworked in linen and the Emma knit refreshed in collectable stripes, the only knits acceptable to wear through summer.
RUBY Resort 2025 Drop 1 launches in-store and online from Thursday, the 16th of October 2025.
