Lab-grown diamonds are an alternative to mined diamonds. They are genuine, real diamonds which allow consumers to have a more extensive range of choice when choosing a stone.
This innovation is evolutionary for the jewellery industry. Michael Hill's lab-grown diamonds, known as Fenix Created Diamonds, are certified alternatives, providing larger stones for the vast range of consumer desires and demands.
Here we can see the timeline of the Fenix Created Diamond:
"Our jewellery has always been made with a focus on quality, design and authenticity", says CEO Daniel Bracken. The commitment to craftsmanship remains the same with the Fenix Created Diamonds.
"We're looking forward to continue offering our customers a selection of choices within their price range with an assurance on quality. Whether it's mined or created, Micheal Hill offers New Zealanders crafted fine jewellery that they'll treasure."
Michael Hill has announced the launch of Fenix Created Diamonds into their Westfield Newmarket store and online today.