PUMA has released a new podcast engaging Gen Z in sustainability conversations.
Sports company PUMA has launched Green Flags, a five-part podcast series on sustainability hosted by Manchester United captain and Lioness Maya Le Tissier, fashion and lifestyle Guru Oli Bromfield, and pro-footballer turned content creator Moses Duckrell.
From upcycling to generating electricity from potatoes, PUMA has assembled two footballers and a fashionista to see who earns the most green flags.
Each week, PUMA’s Voices of a RE: GENERATION will present this trio with playful sustainability challenges to inspire and educate listeners on how everyday choices impact climate change.
The challenges will showcase how even small changes can make a big difference in reducing our environmental footprint. Whoever is most successful each week will win a green flag, encouraging some friendly competition.
"I’m so excited to be a part of this podcast, which brings sustainability to the forefront of Gen Z listeners. It’s a lot of fun to complete the sustainability challenges and learn more about the small changes we can all make to fight climate change,” said Maya Le Tissier.
Anne-Laure Descours, Chief Sourcing Officer at PUMA, also mentioned that the climate crisis can seem overwhelming. However, everyone, no matter how small, has the power to make better decisions for the planet's future.
She said that every individual must travel the journey towards a FOREVER. BETTER. together with the next generation to create awareness and inspire collective change.
The podcast episodes will include the following:
Episode 1, The Carbon Crunch - Have you ever wondered how your breakfast affects the planet? Or how many carbon emissions are released on your morning commute? The hosts will dive into the surprising truth behind greenhouse gas emissions.
Episode 2, The Wardrobe Revival—A little care goes a long way when it comes to repairing, reviving, and revamping an old fit or pair of kicks. Find out which host can save their item from becoming trash and bring it back to life while learning about sustainable fashion hacks to reduce waste.
Episode 3, Lessons in Leather: Understanding the environmental impact of different materials can be confusing. The trio will explore this debate and uncover that the answer to sustainability is far from black and white.
Episode 4, The Renewable Electricity Experiment – The importance of transitioning from fossil fuels to renewable energy. The hosts will compete to see who can generate the most electricity using unconventional methods.
Episode 5, The RE: FIBRE Makeover – The will trio showcase their upcycled outfits, made from materials that would otherwise be considered waste – while learning about the magic behind circular textile production with PUMA RE: FIBRE and the winner of the Green Flags Challenge will be crowned.
Green Flags has aimed to showcase PUMA's commitment to increasing transparency and engaging the next generation in the brand's efforts to become more sustainable.
Following on from PUMA’s 10FOR25 targets announced in 2019, PUMA has recently announced its new Vision 2030 sustainability targets in Human Rights, Circularity, and Climate, setting out how the brand will continue to reduce its impact.
Green Flags by PUMA is available on Apple, Spotify, YouTube, and all major podcast platforms.
