Tommy Hilfiger Appoints President & Chief Brand Officer

Tommy Hilfiger, owned by PVH Corp, is pleased to announce the appointment of Avery Baker as President and Chief Brand Officer.

In this role, Baker will have global responsibility for the brand's products, marketing and experiences across all categories, regions and channels.

Since joining Tommy Hilfiger in 1998, Baker has held multiple roles across the company's global offices, including Chief Marketing Officer and Chief Brand Officer.

In mid-2019, Baker stepped away from her role to focus on her family but now returns to the organisation to contribute in writing the next chapter for a company she cares so much about.

"Avery has a deep sensitivity for the heritage and DNA of Tommy Hilfiger, with a track record of launching impactful consumer initiatives that drive both the brand and business," noted Martijn Hagman, CEO, Tommy Hilfiger global and PVH Europe.

"In these challenging times, brands have an opportunity and a responsibility to make a difference in the lives of consumers," explained Baker.

"I believe that Tommy Hilfiger can have an enormous positive impact as a company that is loved as much for our actions as for the outstanding products we design. I am thrilled to embark on this new journey with Tommy, Matijn, and our leadership teams in Europe, Asia Pacific and the Americas."